Affichage des articles dont le libellé est Marketing. Afficher tous les articles
Affichage des articles dont le libellé est Marketing. Afficher tous les articles

mercredi 9 mars 2011

REAL MADRID NEW SEASON 2011 - 2012 UNIFORM - SHIRT

So,  you are a REAL MADRID fan & are proud to wear the latest gear around town & with your mates. You just forked out around 80 - 90 € this season on the latest Football Shirt ( or uniform ) & are now looking sharp as hell. Well, get ready for another 80-90€ because your current shirt is about to become "old fashion" & now out of date



New Real Madrid 2010-2011 shirt

Spanish Sports daily (AS)

vendredi 18 février 2011

ATLETICO DE MADRID | PINOCCHIO PART II | A SUSPICION

The 9th of February  I posted an article here on ATLETICO DE MADRID & the rumours about the possible selling of SERGIO AGUERO &/or DIEGO FORLAN at the end of the season. I titled the post "ATLETICO DE MADRID | SERGIO AGUERO | PINOCCHIO",  basically saying I did not believe a word from Atletico Directives that they would not sell under any circumstances Aguero & finished with Forlan as already a

mardi 15 février 2011

LIONEL MESSI JOSE MOURINHO TOP WORLD MEDIA FIGURES IN WORLD FOOTBALL

Some interesting Football & Maketing news handed in today by the prestigious Economics Faculty of the Spanish University of Navarra in its annual report on which World Football - Soccer personalities are the most meteoric with the World media & thus their value as World News.



Lionel Messi 2011


The most meteoric figure with World media is FC BARCELONA player LIONEL MESSI with 20. 7 points

vendredi 11 février 2011

REAL MADRID CESC FABREGAS | PREPARING A 60M€ OFFER?

Guys, I just inform you & I suppose that many readers who are far away from Spain & Europe may appreciate to be informed of what´s "cooking" locally in Spanish Football. Below is the front page of todays Spanish Sports daily "Marca", a paper known for its over-zealous hype building & news scoops to marketing their imagined superiority over rival media. This strategy somethings leads to "

jeudi 10 février 2011

DELOITTE REPORT | REAL MADRID RICHEST CLUB IN THE WORLD FOR SIXTH YEAR CONSECUTIVE

International Financial Consultancy firm DELOITTE has released its 44 page annual report on the state of the revenues generated by the Football – Soccer Clubs. REAL MADRID leads the list of Richest Football Clubs for the 6th year consecutive & is 9.2% up from last report with FC BARCELONA second & the remaining 4 Clubs staying unchanged in their positions from the last report.



REAL MADRID CF

vendredi 4 février 2011

CHELSEA FC UNVEIL NEW FERNANDO TORRES SONG | VIDEO

New star Chelsea FC signing Spanish International forward FERNANDO TORRES now has a song at his new Club. Yes, Chelsea could not be less than Liverpool & have notched up a song that smell every little bit of it as pure Marketing as the "publicity machine" kicks off to recoup part of the Investment in sponsorships & merchandising.

The only negative bit is the "fake" Spanish accent from Chris

mercredi 19 janvier 2011

FOOTBALL MARKETING | JOSE MOURINHO - REAL MADRID - SCARF

Here is another Football Marketing Insight.

Every wondered why REAL MADRID Coach JOSE MOURINHO wears the same a black scarf? There are 750,000 reasons ( or Euros). Notice the logo? The Coach & the Sports multinational have a contract that gives them high profile & publicity & income to the bearer, of course.

This partly explains why Mourinho picks up the ball or passes it with his feet to a

lundi 17 janvier 2011

CRISTIANO RONALDO IS THE HIGHEST PAID FOOTBALL PLAYER IN THE WORLD

According to Belgium magazine “Sport Foot Magazine” REAL MADRID player CRISTIANO RONALDO is the Highest Paid Football – Soccer Player in the World. Second placed is Manchester United player WAYNE ROONEY while this years FIFA Golden Ball winner LIONEL MESSI of FC Bareclona is in 3rd place.



Cristiano Ronaldo with Real Madrid

The full list of Top 50 players are below & the country code

dimanche 2 janvier 2011

ATLETICO DE MADRID | NEW "LOOK" UNIFORM DESIGN SEASON 2011 - 2012

Hi guys, Happy 2011 to all.


Seen this piece of news in Spanish Sports daily "As" whom in turn picked it up from Dutch website "footballshirtculture.com", the later specialized in the following news items. The multi-national that sponsors the ATLETICO DE MADRID uniform ( along with Arsenal, FC Barcelona...etc) has designed, proposed to the Club & apparently been accepted the "new-look" uniform

lundi 20 décembre 2010

VILLAREAL FC 2010 CHRISTMAS VIDEO

Did you know that Santa Claus was a VILLAREAL FC fan? The Father of Christmas also knows how to play a mean lounge Football.

This is a VIDEO whipped up by Villareal FC to wish everyone a Merry Christman with Rossi ( Pizzaman), Cazorla, Capdevila, Diego Lopez & Gonzalo.

samedi 11 décembre 2010

FC BARCELONA HISTORICAL - RECORD BREAKING SPONSORSHIP DEAL | WHERE DO I PLACE UNICEF NOW?

Not much "great impact" news today in reference to SPANISH FOOTBALL to transfer onto you, except with the news of Spanish Sports being "rocked" by the presumed "doping ring" with well known Athletic Sportsman being apparently involved with trafficking & doping. While an important issue & a news generator  I don´t wish to get into details here as I follow the "presume innocent until proven guilty"

vendredi 10 décembre 2010

FOOTBALL FINANCE | FC BARCELONA TO ACCEPT RECORD UNIFORM SPONSORSHIP DEAL

Money makes the World go around & in this case the Football World. FC Barcelona President was advised by his economic team that the Club was sacrificing 25M€ approx. per year for not accepting sponsorship on their uniform. The current “UNICEF” is a goodwill act that doesn’t report any cash inflow to the Club.


With the Barça balance sheet “dry” on the left side, Barcelona has decided to accept

samedi 27 novembre 2010

VIDEO | HOW AMERICAN TV PROMOTES EL CLASICO - FC BARECLONA vs. REAL MADRID

This is how American TV Sports Channel ESPN promotes the big Spanish League - Liga Round 13 clash next Monday between FC BARCELONA - REAL MADRID, locally termed "El Clasico":



Not bad at all except ( my opinion) the too obvious stereotype use of the Spanish dance  "Flamenco". However I won´t be too harsh on them as we here would have used a giant Hot Dog or a Hamburger to promote the Superbowl.

lundi 15 novembre 2010

SPANISH FOOTBALL TEAM 2010 | NEW UNIFORM | LLORENTE XABI ALONSO DAVID VILLA

Guys,  I thought that perhaps you may want to see some pictures - thanks to Spanish Sports daily "AS" - of Spanish Football Internationals posing with the new SPAIN FOOTBALL TEAM uniform presented today to media. Here are Fernando Llorente, Xabi Alonso & David Villa doing their part as models. My stats indicate that readers are keen to pick up on photos of Spanish Football Players & this may give

SPAIN FOOTBALL TEAM 2010 | PRESENT NEW LOOK SHIRT / UNIFORM

So you just spent 90€ on the latest SPAIN FOOTBALL TEAM shirt with the little star? Guess what, there is now a NEW version of the uniform that the SPANISH NATIONAL FOOTBALL TEAM will debut with against Portugal next Wednesday. 

Today Spanish Football Players did a Press Conference to show media the new uniform with a new design, "World Champions" badge & neck stitching. So you can now race off

samedi 6 novembre 2010

FOOTBALL FINANCE | THE CASH GENERATING POWERS OF THE SPANISH NATIONAL FOOTBALL TEAM



Spain Football Team lifts 2010 World Cup











Interesting - a bit dated - article in "Futebol Finance" about the revenue generating powers of the SPANISH NATIONAL FOOTBALL TEAM. The figures were pre- FIFA World Cup Champions status, so we can suppose that the figures are currently higher now that they are Nº1. Here is a summary 
17 contracts signed (includes Brand, Full Team & Individual

jeudi 28 octobre 2010

FC BARCELONA - REAL MADRID CF "EL CLASICO" 2010 - 2011 | WHICH DATE ? DON´T KNOW - YET!

I am getting plenty of emails from SFS readers asking me for the date of the FC Barcelona – Real Madrid “Clasico”: the first of the two big games in the Spanish Football – League season. In theory, it’s the weekend of the 27th of November & this 2010 – 2011 season the first game is at “Camp Nou”, the home ground of FC Barcelona.



Ronaldo - Messi will meet in this years "Clasico"

However there

dimanche 12 septembre 2010

THE IVAN RUIZ STORY | HOW " BBVA CRACKS TV " ATLETICO DE MADRID SHATTERED HIS DREAMS & "DISTORTED" OTHERS | FALSE ADVERTISNG ?

This is an interesting & very human story on how Big Business “distorts” information, blemishes the image of Football, idols who eventually show how really "human" they are & in the process shatter the hopes & dreams of young people. Here is the brief & the rundown.Last season the current Spanish League Corporative sponsor of the 1º Division & 2º Division, the Spanish Bank “BBVA”, approved &